sales funnel automation

The sales funnel is such an effective tool because it can be automated. Though it needs analysis and alteration to maximize its potential, it operates largely on autopilot, and it operates at a mere fraction of the cost of offline sales and marketing teams.

Sales funnels boil down to:

• Content pages for various stages of the buyer journey
• Squeeze pages that offer a lead magnet
• Landing pages that direct visitors to take a specific action
• An introductory offer – often a loss leader
• Your main offer

If your site doesn’t have at least one of each of these pages (per product or service) you are missing out on a complete funnel. The key is to direct your website visitor to take an action that leads them into a funnel that has a well thought out end result. One that benefits you. (more…)