Ah! So you understand the meaning of sales funnels and how important they are, but you still aren’t convinced about the whole process of it.
Wait! Before you stop reading, may I encourage you to learn a few simple practices that have the potential to make a huge discerning difference in your business?
Take a look at this amazing framework for a sales funnel and how you can adapt it to create your own.
Lead Magnet
This is the honey trap: the bait that your reader will gladly trade their email address for and it may be the most difficult thing to create. A free info product was once the way to go, but readers have become overwhelmed by a number of info products out there, and more than a little apprehensive about giving their email addresses in exchange for yet another same-as-every-other-ebook they’ll never get around to reading.
Lead magnets need to deliver tremendous value and the most successful ones now come in the form of software applications such as Excel worksheets, checklists, audio, or resource guides.
The Loss Leader
This is the product you sell for less than its worth. Amazon is a great example of a business that thrived on the use of a loss leader when it rolled out the Kindle e-reader. The company manufactured and sold its Kindle devices at a loss, but knew that they’d make the money back when their customers bought ebooks to read on those devices.
Follow up Content
This is content designed to establish rapport, entertain, educate and influence your reader to continue their buyer’s journey with you. Typically it will focus on how your high-end products solve a problem for the end user.
The High-End Product
This is your Rolls Royce product – the ultimate sale your funnel is designed to deliver.
The Up-sell/Down-sell
Make it easy for your site visitors to spend money with you. The up-sell does so because your customer has overcome their own buying objections and spent money with you. Now is the time to allow them to spend more.
The down-sell, conversely, allows the customer who still has objections to buying a lesser priced product or receive a special offer to allow them to buy the main product at a cheaper price. The buyer gets some feeling of satisfaction at having been able to buy one of your products and not go away empty handed, having come this far on the journey.
Each part of your sales funnel must reward your site visitor for the investment of time they have made in arriving at that point.
Next in this series… The Sales Funnel Automation – click here
