The sales funnel is such an effective tool because it can be automated. Though it needs analysis and alteration to maximize its potential, it operates largely on autopilot, and it operates at a mere fraction of the cost of offline sales and marketing teams.
Sales funnels boil down to:
- Content pages for various stages of the buyer journey
- Squeeze pages that offer a lead magnet
- Landing pages that direct visitors to take a specific action
- An introductory offer – often a loss leader
- Your main offer
If your site doesn’t have at least one of each of these pages (per product or service) you are missing out on a complete funnel. The key is to direct your website visitor to take an action that leads them into a funnel that has a well thought out end result. One that benefits you. (more…)
Ah! So you understand the meaning of sales funnels and how important they are, but you still aren’t convinced about the whole process of it.
Wait! Before you stop reading, may I encourage you to learn a few simple practices that have the potential to make a huge discerning difference in your business?
Take a look at this amazing framework for a sales funnel and how you can adapt it to create your own.
Lead Magnet (more…)
You can add a personal touch to your customer service when you use postcards or greeting cards to reach out to your customers. They make your customers feel valued and in a world that’s increasingly digital, it makes your brand stand out when you send a card or gift through the postal system.
Look for One of A Kind Cards
If you’ll be sending a card, make it something special. Skip the cheap, blank notecards and don’t go for bland or boring. You want to send a card that your customers will pin to their bulletin board or share on social media. You want a memorable card.
One place where you can find original cards that are unique is Etsy. There are hundreds of hand-made greeting cards that you can search on the site. You can even have one custom designed for your customer if you want.
Try Send Out Cards (more…)
When it comes to going above and beyond to provide exceptional customer service, don’t overlook follow up emails and autoresponders. These two tools are some of the most powerful ones you can use.
Welcome Your New Customer
The first email message your customers should receive is the welcome email. In this email, you’ll want to give access to the product or service your customer purchased and tell her how to ask for help if needed. You could say something simple like, “Need help? Hit reply to this message and I’ll get back to you within 24 hours.”
Follow Up Promptly (more…)
Ebates is a passive income opportunity that costs nothing to establish and rewards people for shopping for items they already need. It operates as an online cash-back company that anyone can join. There is no membership fee or minimum amount that must be spent at specific retailers or during a particular period of time. The company has partnered with many major retailers and the refunds members earn are paid out as either a check or an online payment through PayPal. It is very easy to learn how to use ebates.
How it Works