1. People around the world dream of being a professional speaker, so there is a high demand for web content on the subject. 

 

Now, the latter isn't necessarily a problem. However, it's been my experience that most beginner speakers do not end up connected with reputable organizations like the National Speakers Organization or taking content classes from people like my speaker mentor, Karen McCullough. Instead, they end up taking course after course where instructors tell them that they are special little butterflies that can change the world. They give them just enough motivation to make them feel excited, but when they leave, they don't have a strategy for building a business. Within a couple weeks, they feel depressed because they don't have real direction, so they sign up for the next course to feel good again. So on and so forth.

Some courses do offer content, but only enough to get beginners hooked. You sign up and pay $1000 to get a piece of the information you need. Want next steps? Well, you have to pay for the $5000 super course. But wait, steps are missing from that one too! No worries! The supercalifragilisticexpialidocious $7500 class will save you. This is an endless cycle.

On top of wasting money on courses that don't give you a full picture, you also have random websites that claim to be bureaus that will market you if you pay a yearly fee of $500. Maybe you pay a monthly fee instead or pay upfront for someone to pitch you to planners, or whatever else someone can come up with to milk you out of your money. It really is a jungle out there for aspiring speakers!

Do you want to just improve your speaking skills for your job or for other social functions? 

Don't sign up for this course. Visit Toastmasters. They will be your best solution.

Do you want to focus primarily on content to construct a better talk or keynote?

Don't sign up for this course. My mentor, Karen McCullough, holds information-packed Killer Keynote workshops where she can help you. Shoot her an email at karen@karenmccullough.com to learn about her next class.

Do you want to be a strong public speaker?

Don't sign up for this course. It's only for aspiring PROFESSIONAL speakers who want to make money speaking.

The first workshop was held in January 2018. It sold out in 23 hours. After receiving a tsumani of requests, I've decided to hold another workshop!

I decided that if I was going to do this, I owed it to new speakers to create a full day workshop unlike any I had seen or heard of; one packed with more tools, information, and immediately implementable strategy than any other. What insights could save speakers time, money, and painful lessons in the beginning? Do you need my forms? Do you already know how to negotiate in this industry and creative ways to get your value even when a client doesn't have a budget for your full fee? Do you know how to increase revenue per event? Do you understand all the individual actions that need to happen, so each talk occurs seamlessly? Do you know how to hire and create processes for a virtual assistant so you can focus on getting more bookings? Do you need my prospecting system? Should I share my killer proposal format? Would you benefit from my sneaky method for designing talks that consistently gets me hired over other speakers? All of these questions shaped the curriculum for this course.

Additionally, I started to jot down those "dumb luck" moments where I accidentally did something brilliant so that I can share those lessons with you. I thought about that moment early in my career where I took a free, but all-expense paid engagement and found myself being mobbed by attendees trying to hand me money and checks as I left the stage. I remembered what I offered that resulted in an organization's president paying me my full fee, and on top of that, giving a full commercial for my services at her event that resulted in my obtaining six additional bookings in less than 30 days. All those "accidental tactics" will be in the course as well.

- Know precisely which marketing materials you need to get top-tier bookings

- Uncover what most planners are and are not willing to pay for

- Discover how to craft knockout proposals that will make your competition look sloppy

- Employ powerful negotiation tactics to always be compensated for your value and get paid on time

- Leave with templates for client forms--contracts, deposit forms, video recording forms, etc.--as well as email templates

- How do find paying gigs--have a prospecting plan in place complete with an email template for contacting potential customers

- Receive the components of my calendar system that ensures every client receives white glove treatment

- Generate referrals and spin-off business from talks

- Beyond the fee--uncover ways to generate more income per talk

I'm opening the curtains to how my business runs. Everything from ensuring that every detail is in place for a full calendar of events to getting repeat and new business. You'll learn how to set up systems for a virtual assistant to how I track and manage payments. Do you have questions about speakers bureaus and agents? Perhaps you want to learn how to quickly create and sell your own products. We'll cover all of that. NO QUESTIONS ARE OFF LIMITS!

-A workbook

-Digital templates of client forms, email notes, and virtual assistant resources

-homework reference materials

I only have 21 slots. While I could have reserved a room that fit 200 people and filled it, that's honestly not what I'm called to do. I want to give a few aspiring speakers the blueprint for a successful speaking business. For me to do that effectively, I have to limit the number of people in the room. Have you ever attended a big event where you really needed to interact with the instructor, but there were too many people, and everyone was not able to benefit from sharing and getting individual feedback? That is not going to happen in this workshop!

The investment for my sharing all of my systems with you is $1475. Honestly, I could comfortably hold this course for $5000-$10,000+ targeting intermediate speakers; I am sharing the very building blocks of GROWING a profitable speaking business. This isn't some corny sales pitch to make you believe you're getting a good deal. You are. These processes are extraordinarily valuable and have helped aspiring speakers earn thousands in one and two-hour consulting sessions where I'm sharing less than a third of what you'll receive. I'm not charging what this information is worth because I feel led to share my systems with beginner speakers and $1475 is more attainable for someone starting out. It's also an amount that can be recouped in a single generated speaking engagement.

Thank you for being so open, authentic and generous! The workshop was absolutely amazing and FILLED with applicable tools and information. Best investment a professional speaker can make in their business.

-Nicole A Thomas

Such an AMAZING experience and such a great group of professionals!!! Crystal...Thanks for being so transparent and sharing your knowledge with us!!!

-Yolandra Drake

Crystal Washington if the Speaker Workshop was offered at the beginning my career my growth would’ve been exponential. The ROI is immediate.

-Khaliah Guillory

Thank you Crystal, for presenting and offering such powerful information to us. You truly “left it all on the court”.

-Gil Michel

I am still in awe of all the assets I gained both intentionally and unintentionally. The information is a true arsenal for me personally and professionally.

-James Brown

In the past three weeks since the January class, I've had attendees report back that they've booked new engagements as a result of the information shared at my workshop! Additionally, they have created new marketing materials, upgraded websites, partnered on ventures, set up their event systems, and started using the digital templates I provided for prospecting, forecasting, and clients documents. I love action!

My only goal is for you to walk out of the workshop feeling that you have THE BLUEPRINT for your speaking business. That's it. For that reason, I'm offering a 100% money back guarantee. If you attend the entire workshop from start to finish and you do not feel that I covered the items listed above under "Objectives," let me know within 24 hours after the event, and I'll issue a 100% refund, no questions asked! That's it.