Target Your Market
Here’s what I know to be true…
No matter what type of business you have, you need a target market. Period. Point blank. Bar none!
I don’t know why we try to escape this in our businesses and wonder why we aren’t generating income, creating a robust list of people who are interested in what we have to offer and or say, let alone create a sustainable business!
You do know there are people who want and need your products, right? Well, the goal of your marketing efforts is to connect with them. But without a clearly defined target market, you’re taking shots in the dark and just hoping that you’ll find people who will listen, stay, and buy. You have no real idea if you’re aiming too high, too low, or in the wrong direction entirely. Sound familiar? (more…)