promote offline

Sometimes your marketing efforts can seem to live in two different worlds. Your offline people interact with you offline and your online folks, well…they engage with you online. However, there’s more power to each marketing initiative when it intersects with both marketing worlds.

And let’s face it, you spend enough time, energy, and money on your website that it’d be nice if more people knew about it, visited it, and interacted with you there. Let’s take a look at 10 ways you can promote your website using offline marketing tactics.

1. Your Business Cards – Yes, it’s a simple change but it’s something that’s easy to do and it can pay off big. Each person that you hand your card to, may visit your website. It’s one more point of contact and an opportunity to engage with them online. (more…)