The Backend Blueprint Most Virtual Assistants Never See Until It's Too Late!
Let’s go ahead and tell the truth, most people are too polite (or too paid) to say:
Most virtual assistants aren’t struggling because they lack skill… they’re struggling because they’ve been trained to think small.
They’ve been taught to chase tasks, wait for direction, and measure their value by how busy they are—not how useful they are. And in the speaker industry? That mindset gets exposed fast. Because speakers don’t need another pair of hands. They need someone who understands how their business actually runs—how decisions get made, how revenue flows, and how to keep things moving without becoming the bottleneck.
This isn’t about becoming “helpful.”
This is about becoming indispensable.
This isn't another "how to become a successful VA" guide that teaches you to charge $25/hour and be grateful for it.
Speakers don't need help with tasks. They need support that understands how their business moves.
And if you don't get that, you'll keep:
This guide shows you what's really happening behind the scenes.
The actual operations that drive revenue, protect client relationships, and create repeat bookings.
Inside, you'll learn:
This isn't about doing more.
It's about understanding what actually matters.
No fluff. No filler. Just what you need to know to operate at a higher level.
See disclaimer below
That's less than what you'd spend on lunch, but it could change how you approach every client relationship moving forward.
Regina is very likely the best business manager in the speaking business. Her ability to leverage systems, white glove customer service, and manage teams make her an incredible asset to any speaking business. She has great attention to detail and a strong sense of pride in her work. Additionally, she's great at training assistants and helping speakers uncover what's missing in their own business systems that would allow their businesses to run more efficiently and effectively. I cannot recommend Regina enough! In the ten years we've been together, she has helped grow my business beyond what I thought was possible.

Here's What Happens If You Don't Get This
Every day you operate without understanding how speaker businesses actually work, you're:
Losing money. That client who ghosted you? That deal that stalled? That speaker who "just wasn't feeling it"? Those weren't accidents. Those were gaps in your understanding of how the business flows — and each one cost you anywhere from $500 to $5,000+ in potential contracts.
Wasting time. You're spending hours creating proposals from scratch, second-guessing your responses, and hoping you're doing it right. Meanwhile, VAs who understand the ecosystem are moving faster, closing deals quicker, and getting retained — because they know what comes next without being told.
Staying stuck. You keep hearing "it's just not working out" or "we're going in a different direction," but you don't know why. So you keep doing the same things, getting the same results, wondering when it's going to click.
Here's the truth: It's not going to click until you understand how the business actually operates.
You can keep guessing.
You can keep losing clients.
You can keep wondering what you're missing.
Or you can invest $27 and finally see what's been invisible this whole time.
I am beyond grateful for the incredible learning experience at Speaker Virtual Assistants Academy. Each class leaves me feeling more inspired and motivated, and today’s session was truly refreshing. Regina's patience and willingness to answer all our questions are remarkable, and the wealth of knowledge she shares is invaluable. I eagerly look forward to every class, knowing I'll gain so much. Thank you from the bottom of my heart!

Jasmin Levy
Business Manager to John Register
Sometimes it's hard to put into words what someone means for your business. This is how I feel about Regina Baker. Before working with her, my business was a mess. I think I lost $30,000 in opportunities because I was disorganized with no systems and poor customer service. However, with Regina, my business and brand have excelled to exponential growth. What makes Regina more special is that I get to work with someone that shares my values of service, empowerment, justice, and legacy. If you are looking for someone with some of the best skills and a servant's heart. Regina Baker is it.

Anton J. Gunn, MSW, CSP
Former Special Advisor to President Barack Obama, Keynote Speaker, Leadership & Workplace Injustice Expert
I learned the difference between a speaker agent and a speaker manager. The conversation was eye-opening in the best way. Regina was very personable and easy to talk with, and she provided me with honest feedback on the industry as a whole. I learned the differences between compensation for services, and the criteria I should look for in potential speaker clients. She answered all of my questions and beyond. Most importantly, the conversation with Regina helped me gain confidence in starting my own business based on my own knowledge and experience in the association world. Today, I feel more prepared to take the next step.

Shana Gipson
DES
If you're a virtual assistant looking to specialize in serving professional speakers, Regina's, The Speaker Virtual Assistant Academy is really a game-changer. This course offers everything you need to know to support speakers with their backend operations, including logistics, travel planning, speaker fees and contracts, and more. Regina’s teaching style is both engaging and supportive and she also shares insider knowledge about the speaking industry that’s invaluable for anyone looking to serve this niche. Perfect for anyone who wants to niche down and work with a dynamic and rewarding client base. It’s an investment that will elevate your virtual assistant business and set you apart in the industry.

Jessica Tinner
Speaker Ops Specialist
During my speaking career (20+ years) I have worked with several Virtual Assistants and for whatever reasons, things fell through the cracks. I called Regina, and the rest is history! Regina knows speakers and all the backend work it takes to get a speaker out the door, on the stage, back home, and then completing all the after-speaking items like testimonials, expenses, and follow-up calls. Regina not only has a system in place, but she also has all the forms required for speakers like a letter of agreement, deposits, bios, intros, expenses, etc., and she is a master at espeakers!

Karen McCullough, CSP
Keynote speaker and expert on change, generational opportunities, and workforce Trends
She is inspiring, passionate, and so knowledgeable that it seems inevitable that anyone working with her will be successful!
I am glad I attended the Philadelphia NSA program where Regina was the presenter. She spoke about developing the right processes to run a successful speaking practice, but she also provided much more than that. In addition to that, she is down-to-earth and very relatable. I highly recommend that if you are looking to develop a speaking practice, you check out Regina and her team of professionals.

Ken Sher
Keynote Speaker, Coach, and LinkedIn Expert
You are such a Godsend. The way you pour into others and give them the confidence to go from an administrative assistant to a business manager is remarkable. Thanks for pouring into my Jasmin! She's learned so much from your guidance. I was already fast at following up with clients, but now we have moved into light speed. Look, there are many people out there who can tell you and show you how to execute the speaker game, but one of the first hires you need to make, in my opinion, is a rock-star admin who can handle not just the calls and booking leads but is empowered to negotiate within approved parameters. If you have a VA or a full-time assistant, you need to have them take Regina's course. Yes, I highly recommend it.

John Register, CSP, CPAE
Esteemed keynote speaker, renowned for his expertise in helping companies embrace change.
Regina’s class on working with public speakers was exactly what I needed to take my skills to the next level. Her teaching style is clear, engaging, and filled with real-world insights. She showed us how to effectively engage with speaker bureaus, communicate with them over the phone, and read speaker contracts with confidence. She also introduced us to essential tools like eSpeakers, Talkadot, Speakerflow, and Zoho, making sure we’re fully equipped to be the go-to person for our speakers. This class is a must for anyone serious about supporting public speakers! I LOVE your teaching style. You are patient, helpful and a truly giving person looking for nothing in return!! Your love of working with speakers is contagious in a good way!!!!

Deborah Northcut
Speaker Concierge

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