customer list

You’ve heard the phrase “the money is in the list”. In other words, your subscribers have value. Today I want to share one particular type of list with you that’s a lot more valuable than any other. That list is your customer list. These are the people that have spent money with you already. And guess what, they are the most likely to do so again and again and again. That’s what makes them one of your most valuable business assets.

First though, let’s take a quick look at what makes these people so special to you and your bottom line. (more…)