Getting subscribers to your list isn’t an easy thing to do. We all would like lists into the thousands but really, is it the number of people on your list that makes you a successful list builder? Not really. It’s the quality of the subscribers that produces a successful list.
So what’s the real secret to list building? There is none. It takes knowing who your target audience is and creating content, courses, memberships, checklists that meets the need, or better yet, the solution to the real pain of what they’re looking for.
While anyone can create a short report or guide on a particular subject, those come a dime a dozen these days. With the fast pace of the world today, most people just don’t have the time to read another report. Not only do I believe, but I know, one of the ways to get the attention of your target audience is having a conversation whether, through articles, posts like this one, videos or audio is what will make them gravitate to your message.
List Building with Content
I’ve always frowned on the idea of creating content. Why? Because it’s easy to create content, the actual result comes from the type of content you create. For example, what method of learning does your audience prefer? Do you even know? Have you ever created a survey to find out exactly what they want to know?
For example, my suggestion for authors would be to create a free excerpt from your book, an audio of why you wrote the book or even a video on tips on how the potential readers will find the solution to their challenge.
List building for speakers could be a video on topics and actionable steps their audiences can take to overcome a challenge.
It’s about being creative and providing compelling answers to solutions as to why they would want to subscribe to your list and remain a loyal subscriber for years to come.
Need ideas on how to grow your list? Grab this free pdf of Ideas for More Email Subscribers
