Sometimes your marketing efforts can seem to live in two different worlds. Your offline people interact with you offline and your online folks, well…they engage with you online. However, there’s more power to each marketing initiative when it intersects with both marketing worlds.
And let’s face it, you spend enough time, energy, and money on your website that it’d be nice if more people knew about it, visited it, and interacted with you there. Let’s take a look at 10 ways you can promote your website using offline marketing tactics.
1. Your Business Cards – Yes, it’s a simple change but it’s something that’s easy to do and it can pay off big. Each person that you hand your card to, may visit your website. It’s one more point of contact and an opportunity to engage with them online.
2. Giveaways – Do you give away swag? We’re talking about pens, calendars, coffee mugs and notebooks. If you have contests and give away prizes you can add your website address to the items as well as all of your freebie giveaways.
3. Brochures – Do you have a business brochure? This is a perfect place to position your website address. Include it in your contact information at the bottom of each page of your brochure. Also, consider including it in larger print somewhere in the body of your brochure. Call attention to your website.
4. Event Signage – Do you attend events? You probably have a banner or sign that you hang up to help market your business. Add your website URL to the banner.
5. Your Car – Many business owners use magnets on their car to advertise their business and phone number. Add your website address to your magnet to drive traffic to your website and your business.
6. Your Telephone – When someone calls you and they either have to leave a message or they’re put on hold, what is their experience? What do they hear? This is a great time to let your callers know that you have a website. In fact, the information on your website may help them answer their question or solve their problem.
7. Direct Mail – Do you send coupons and promotional offers to your prospects and customers? Do you have a mailing list? Next time you send out a mailer, make sure to include your website address on it. In fact, you might consider sending your mail list directly to a page where they can opt into your emails in addition to or instead of receiving direct mail.
8. Print Ads – Including your website in your newspaper and magazine advertisements helps build awareness for it. When it’s included in a call to action, it also helps you measure the success of your advertisement.
9. Articles – Do you occasionally publish articles in your newspaper or in industry publications? Make sure your website address is included in your bio box. Consider also including a call to action that motivates readers to visit your site.
10. Teaching Materials – Teach a local class through your community education program and include your website address on all of your course materials.
Your website is just one of your online marketing tools. Mobile technology is another. In fact, you can use mobile technology and a mobile website to support a service-based business and improve your customer interactions.
Get creative because there are SO many other ways to promote your business offline! Want an accountability partner? Schedule a free 15-minute discovery session with me!
