A gravatar is a globally recognized avatar, an image that follows
you from site to site and appears beside your name when you
participate. It’s a powerful tool because your smiling face might
be the first thing that catches a reader’s attention.
Create your own gravatar in a few minutes.
NOTE: Interestingly enough, This entry was originally posted on Thursday, February 19th, 2009. I still believe these tips are as powerful today as they were 9 years ago!
If you include social media marketing as part of your online marketing strategy, give a little thought to your avatar. Actually, give a lot of thought. Overlooked as they are, they can be crucial to your branding strategy.
Avatars are those little images that go beside each post you author at websites like Digg, Twitter, FaceBook, MySpace and even beside comments in this blog. In some places, they are called profile pictures or something like that. (more…)
You’ve heard the phrase “the money is in the list”. In other words, your subscribers have value. Today I want to share one particular type of list with you that’s a lot more valuable than any other. That list is your customer list. These are the people that have spent money with you already. And guess what, they are the most likely to do so again and again and again. That’s what makes them one of your most valuable business assets.
First though, let’s take a quick look at what makes these people so special to you and your bottom line. (more…)
If you’re just starting your business, you probably don’t have enough capital to hire full-time staff. However, to grow your business in most circumstances, you’re going to have to find someone to help with the day-to-day tasks. So rather than ask family or friends to volunteer their free time, why not hire a part-time virtual assistant?
No Office Space Required
A virtual assistant can work from anywhere. This can save you a lot of money when it comes to renting and furnishing an office space. So when hiring a VA, make sure to ask how they work – do they have a home office? Do they have a computer with a reliable Internet connection? Are they available to work during the hours you require? Hire someone who meets all of your requirements – be patient in this process, as you may have to interview several people before finding the most suitable person for the job.
Pay Rates Vary (more…)
Generating profitable business leads is time-consuming work. From collecting data to verifying contact information, creating a solid database consisting of people who are genuinely interested in purchasing your goods and services requires patience and experience. So when hiring a VA to help you increase your flow of business leads, it’s important to find a person with brilliant people skills and extensive Internet research experience.
Common Business Lead Generation Tasks
Chances are, you utilize various methods for gathering business leads already – from online surveys and direct mail to website landing pages and cold calling, and you know full well that handling every aspect of lead generation can easily be a full-time job in itself. So instead of trying to manage all of these tasks yourself, why not hire a VA to do most of the legwork for you?
An experienced VA can manage your email lists, respond to comments and queries on your social media pages, create marketing materials and send them out, and contact prospective clients and customers directly by email and/or phone. (more…)
Hiring a virtual assistant to perform daily, weekly, or even occasional business-related tasks can help your business grow. But how do you find the best person (or team) for the job? In many ways, hiring a VA is similar to hiring office staff as you generally have to conduct interviews to determine if they have the qualifications and skills you’re looking for. In addition, you have to clearly outline what’s expected of your VA so they fully understand the scope of the job too.
Create a List of Specific Tasks for Your VA
Before contacting a VA service, or posting a job on a freelance site like Upwork, take some time to write down what you need your virtual assistant to do for you. Be specific. Create a list of detailed tasks such as maintaining your calendar, creating your business schedule, overseeing payroll, managing social media campaigns, or even making business travel arrangements.
The ultimate goal of hiring an experienced, attentive VA is to make your life a little easier. By delegating specific tasks to your virtual assistant, you’ll have more time to focus on business growth and expansion, generating more leads, and overall making sure your clients/customers are happy. In any case, having a thorough understanding of your requirements and being able to communicate these effectively is the first step in hiring the person most suitable for the job.
“As you become more comfortable working with your VA, you may want to expand their role by delegating additional tasks.”